{"id":15900,"date":"2025-08-23T11:03:28","date_gmt":"2025-08-23T09:03:28","guid":{"rendered":"https:\/\/newsite26.coeo-group.ai\/logotyp\/"},"modified":"2026-03-14T10:38:19","modified_gmt":"2026-03-14T09:38:19","slug":"logotyp","status":"publish","type":"page","link":"https:\/\/www.coeo-group.ai\/sv\/stilguide\/logotyp\/","title":{"rendered":"Logotyp"},"content":{"rendered":"
\"\"<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
[vc_custom_heading text=”Ansiktet p\u00e5
\nv\u00e5rt f\u00f6retag.” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”]<\/div><\/div><\/div>
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V\u00e5r logotyp<\/strong> speglar inte bara v\u00e5r identitet utan skapar ocks\u00e5 f\u00f6rtroende och igenk\u00e4nning hos kunder, g\u00e4lden\u00e4rer och partners. Den st\u00e5r stark p\u00e5 egen hand, utan behov av ytterligare designelement.<\/p>\n<\/div><\/div>

Komplett logotypkit<\/a>\n\n<\/div>
<\/div>[vc_custom_heading text=”Prim\u00e4r anv\u00e4ndning” use_theme_fonts=”yes”]

Logotypen ska i f\u00f6rsta hand<\/strong> anv\u00e4ndas i f\u00e4rg<\/strong> och med den definierade gradienten<\/strong>.<\/p>\n<\/div><\/div>

\"coeo<\/div><\/div><\/div><\/div><\/div>

Sk\u00e4rmversion (RGB)<\/strong><\/p>\n<\/div><\/div>

\n<\/a>\n<\/a>\n<\/a>\n<\/div><\/div><\/div><\/div><\/div>

Utskriftsversion (CMYK)<\/strong><\/p>\n<\/div><\/div>

\n<\/a>\n<\/a>\n<\/div><\/div><\/div><\/div><\/div><\/div>[vc_custom_heading text=”Anv\u00e4nd p\u00e5 m\u00f6rka bakgrunder” use_theme_fonts=”yes”]

N\u00e4r logotypen placeras p\u00e5 en m\u00f6rk bakgrund m\u00e5ste den visas i vitt<\/strong> f\u00f6r att s\u00e4kerst\u00e4lla optimal l\u00e4sbarhet och synlighet<\/strong>.<\/p>\n<\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div>

Sk\u00e4rmversion (RGB)<\/strong><\/p>\n<\/div><\/div>

\n<\/a>\n<\/a>\n<\/div><\/div><\/div><\/div><\/div>

Utskriftsversion (CMYK)<\/strong><\/p>\n<\/div><\/div>

\n<\/a>\n<\/div><\/div><\/div><\/div><\/div><\/div>[vc_custom_heading text=”Alternativ f\u00e4rgvariant” use_theme_fonts=”yes”]

Om en gradient inte \u00e4r m\u00f6jlig kan logotypen anv\u00e4ndas i den alternativa f\u00e4rgen Aqua Blue.<\/strong><\/p>\n<\/div><\/div>

\"coeo<\/div><\/div><\/div><\/div><\/div>

Utskriftsversion (Pantone 7689 C)<\/span><\/strong><\/p>\n<\/div><\/div>

\n<\/a>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>[vc_custom_heading text=”Anv\u00e4ndning av svartvitt” use_theme_fonts=”yes”]

I svartvita inst\u00e4llningar ska logotypen visas i m\u00f6rkgr\u00e5tt (85%<\/strong> svart). 100% svart \u00e4r inte till\u00e5tet.<\/strong><\/p>\n<\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div>

Utskriftsversion (CMYK)<\/strong><\/p>\n<\/div><\/div>

\n<\/a>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>[vc_custom_heading text=”Fritt utrymme” use_theme_fonts=”yes”]

Det fria utrymmet runt logotypen s\u00e4kerst\u00e4ller att dess visuella effekt f\u00f6rblir of\u00f6rminskad. Ingen text, inga bilder eller grafiska element f\u00e5r placeras inom detta omr\u00e5de.<\/p>\n<\/div><\/div>

\"coeo<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div>[vc_custom_heading text=”K\u00e4rlek till logotypen: Anv\u00e4nd den r\u00e4tt” use_theme_fonts=”yes”]

V\u00e5r logotyp \u00e4r mer \u00e4n bara en symbol – den \u00e4r ansiktet ut\u00e5t f\u00f6r v\u00e5rt varum\u00e4rke. Behandla den med omsorg och respekt. Nedan hittar du n\u00e5gra exempel p\u00e5 vad du inte ska g\u00f6ra med v\u00e5r logotyp – s\u00e5 att den alltid f\u00f6rblir trogen sitt avsedda utseende och k\u00e4nsla.<\/p>\n<\/div><\/div>

\"\"<\/div><\/div>

Anv\u00e4nd inte<\/strong> skuggor p\u00e5 logotypen.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div>

\u00c4ndra inte<\/strong> logotypens f\u00e4rg manuellt.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div>

L\u00e4gg inte<\/strong> till en logotypdeskriptor.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div>

Applicera inte<\/strong> m\u00f6nster inuti logotypen.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div>

Anv\u00e4nd inte<\/strong> 3D-effekter p\u00e5 logotypen.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div>

Anv\u00e4nd inte<\/strong> speglingar p\u00e5 logotypen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div>

Skriv inte<\/strong> logotypen sj\u00e4lv.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div>

Visa inte<\/strong> logotypen som en kontur.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div>

Logotypen f\u00e5r inte<\/strong> f\u00f6rvr\u00e4ngas eller t\u00f6jas ut.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"[vc_custom_heading text=\"Ansiktet p\u00e5 v\u00e5rt f\u00f6retag.\" font_container=\"tag:h1|text_align:left\" use_theme_fonts=\"yes\"]V\u00e5r logotyp speglar inte bara v\u00e5r identitet utan skapar ocks\u00e5 f\u00f6rtroende och igenk\u00e4nning hos kunder, g\u00e4lden\u00e4rer och partners. Den st\u00e5r stark p\u00e5 egen hand, utan behov av ytterligare designelement. Komplett logotypkit [vc_custom_heading text=\"Prim\u00e4r anv\u00e4ndning\" use_theme_fonts=\"yes\"]Logotypen ska i f\u00f6rsta hand anv\u00e4ndas i f\u00e4rg och med den definierade gradienten. Sk\u00e4rmversion (RGB)...","protected":false},"author":2,"featured_media":0,"parent":15907,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15900","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.coeo-group.ai\/sv\/wp-json\/wp\/v2\/pages\/15900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coeo-group.ai\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.coeo-group.ai\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.coeo-group.ai\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coeo-group.ai\/sv\/wp-json\/wp\/v2\/comments?post=15900"}],"version-history":[{"count":2,"href":"https:\/\/www.coeo-group.ai\/sv\/wp-json\/wp\/v2\/pages\/15900\/revisions"}],"predecessor-version":[{"id":15906,"href":"https:\/\/www.coeo-group.ai\/sv\/wp-json\/wp\/v2\/pages\/15900\/revisions\/15906"}],"up":[{"embeddable":true,"href":"https:\/\/www.coeo-group.ai\/sv\/wp-json\/wp\/v2\/pages\/15907"}],"wp:attachment":[{"href":"https:\/\/www.coeo-group.ai\/sv\/wp-json\/wp\/v2\/media?parent=15900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}