{"id":15624,"date":"2025-08-23T13:54:00","date_gmt":"2025-08-23T11:54:00","guid":{"rendered":"https:\/\/newsite26.coeo-group.ai\/couleurs-de-lentreprise\/"},"modified":"2026-03-13T09:19:28","modified_gmt":"2026-03-13T08:19:28","slug":"couleurs-de-lentreprise","status":"publish","type":"page","link":"https:\/\/www.coeo-group.ai\/fr\/guide-du-style\/couleurs-de-lentreprise\/","title":{"rendered":"Couleurs de l’entreprise"},"content":{"rendered":"
\"\"<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
[vc_custom_heading text=”Le battement de c\u0153ur
\nde notre marque.” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”]<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div>

Les couleurs de notre entreprise<\/strong> sont plus que de simples teintes : elles constituent le fondement visuel de l’identit\u00e9 de notre marque. L’utilisation coh\u00e9rente de ces couleurs sur tous les points de contact permet \u00e0 notre marque de rester instantan\u00e9ment reconnaissable et de susciter les bonnes \u00e9motions \u00e0 chaque interaction.<\/p>\n<\/div><\/div>

Biblioth\u00e8que de couleurs coeo (.ase)<\/a><\/div>
<\/div>[vc_custom_heading text=”Couleur primaire” use_theme_fonts=”yes”]
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n 298FC2<\/span>\n <\/div>\n
\n RVB<\/span>\n 41\/143\/194<\/span>\n <\/div>\n
\n CMJN<\/span>\n 76\/26\/0\/0<\/span>\n <\/div>\n
\n Pantone<\/span>\n 7689 C<\/span>\n <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>

A : Bleu aquatique<\/strong><\/p>\n<\/div><\/div>

<\/div>
\n
\n HEX<\/span>\n 298FC2<\/span>\n <\/div>\n
\n RVB<\/span>\n 41\/143\/194<\/span>\n <\/div>\n
\n CMJN<\/span>\n 76\/26\/0\/0<\/span>\n <\/div>\n
\n Pantone<\/span>\n 7689 C<\/span>\n <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>

B : Bleu ciel (uniquement pour les d\u00e9grad\u00e9s)<\/strong><\/p>\n<\/div><\/div>

<\/div>
\n
\n HEX<\/span>\n 48A9C5<\/span>\n <\/div>\n
\n RVB<\/span>\n 72\/169\/197<\/span>\n <\/div>\n
\n CMJN<\/span>\n 66\/8\/7\/1<\/span>\n <\/div>\n
\n Pantone<\/span>\n 7702 C<\/span>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div>[vc_custom_heading text=”Couleurs secondaires” use_theme_fonts=”yes”]
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n 78BE21<\/span>\n <\/div>\n
\n RVB<\/span>\n 120\/190\/33<\/span>\n <\/div>\n
\n CMJN<\/span>\n 54\/0\/100\/0<\/span>\n <\/div>\n
\n Pantone<\/span>\n 368 C<\/span>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n 326295<\/span>\n <\/div>\n
\n RVB<\/span>\n 50\/98\/149<\/span>\n <\/div>\n
\n CMJN<\/span>\n 84\/54\/3\/10<\/span>\n <\/div>\n
\n Pantone<\/span>\n 653 C<\/span>\n <\/div>\n<\/div> <\/div><\/div><\/div><\/div><\/div>
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n D00070<\/span>\n <\/div>\n
\n RGB<\/span>\n 208\/0\/112<\/span>\n <\/div>\n
\n CMJN<\/span>\n 0\/100\/0\/0<\/span>\n <\/div>\n
\n Pantone<\/span>\n 226 C<\/span>\n <\/div>\n<\/div> <\/div><\/div><\/div><\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n FF9425<\/span>\n <\/div>\n
\n RVB<\/span>\n 255\/148\/37<\/span>\n <\/div>\n
\n CMJN<\/span>\n 0\/45\/100\/0<\/span>\n <\/div>\n
\n Pantone<\/span>\n 3588 C<\/span>\n <\/div>\n<\/div> <\/div><\/div><\/div><\/div><\/div>
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n FEDD00<\/span>\n <\/div>\n
\n RVB<\/span>\n 254\/221\/0<\/span>\n <\/div>\n
\n CMJN<\/span>\n 0\/0\/100\/0<\/span>\n <\/div>\n
\n Pantone<\/span>\n Jaune C<\/span>\n <\/div>\n<\/div> <\/div><\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div>[vc_custom_heading text=”Couleur du texte” use_theme_fonts=”yes”]
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n 333333<\/span>\n <\/div>\n
\n RVB<\/span>\n 51\/51\/51<\/span>\n <\/div>\n
\n CMJN<\/span>\n 0\/0\/0\/85<\/span>\n <\/div>\n
\n Pantone<\/span>\n Gris froid 11 C<\/span>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div>[vc_custom_heading text=”Nuances de gris” use_theme_fonts=”yes”]
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n 333333<\/span>\n <\/div>\n
\n RVB<\/span>\n 51\/51\/51<\/span>\n <\/div>\n
\n CMJN<\/span>\n 0\/0\/0\/85<\/span>\n <\/div>\n
\n Pantone<\/span>\n Gris froid 11 C<\/span>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n CCCCCC<\/span>\n <\/div>\n
\n RVB<\/span>\n 204\/204\/204<\/span>\n <\/div>\n
\n CMJN<\/span>\n 0\/0\/0\/20<\/span>\n <\/div>\n
\n Pantone<\/span>\n Gris froid 3 C<\/span>\n <\/div>\n<\/div> <\/div><\/div><\/div><\/div><\/div>
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n F7F7F7<\/span>\n <\/div>\n
\n RVB<\/span>\n 247\/247\/247<\/span>\n <\/div>\n
\n CMJN<\/span>\n 0\/0\/0\/5<\/span>\n <\/div>\n
\n Pantone<\/span>\n Gris froid 1 C<\/span>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>

N’utilisez jamais de noir !<\/strong><\/p>\n<\/div><\/div>

<\/div>
\n
\n HEX<\/span>\n 000000<\/span>\n <\/div>\n
\n RVB<\/span>\n 0\/0\/0<\/span>\n <\/div>\n
\n CMJN<\/span>\n 0\/0\/0\/100<\/span>\n <\/div>\n<\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"[vc_custom_heading text=\"Le battement de c\u0153ur de notre marque.\" font_container=\"tag:h1|text_align:left\" use_theme_fonts=\"yes\"]Les couleurs de notre entreprise sont plus que de simples teintes : elles constituent le fondement visuel de l’identit\u00e9 de notre marque. L’utilisation coh\u00e9rente de ces couleurs sur tous les points de contact permet \u00e0 notre marque de rester instantan\u00e9ment reconnaissable et de susciter les bonnes...","protected":false},"author":2,"featured_media":0,"parent":15635,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15624","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.coeo-group.ai\/fr\/wp-json\/wp\/v2\/pages\/15624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coeo-group.ai\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.coeo-group.ai\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.coeo-group.ai\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coeo-group.ai\/fr\/wp-json\/wp\/v2\/comments?post=15624"}],"version-history":[{"count":2,"href":"https:\/\/www.coeo-group.ai\/fr\/wp-json\/wp\/v2\/pages\/15624\/revisions"}],"predecessor-version":[{"id":15626,"href":"https:\/\/www.coeo-group.ai\/fr\/wp-json\/wp\/v2\/pages\/15624\/revisions\/15626"}],"up":[{"embeddable":true,"href":"https:\/\/www.coeo-group.ai\/fr\/wp-json\/wp\/v2\/pages\/15635"}],"wp:attachment":[{"href":"https:\/\/www.coeo-group.ai\/fr\/wp-json\/wp\/v2\/media?parent=15624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}