{"id":16368,"date":"2025-08-23T13:54:00","date_gmt":"2025-08-23T11:54:00","guid":{"rendered":"https:\/\/newsite26.coeo-group.ai\/unternehmensfarben\/"},"modified":"2026-03-16T10:50:38","modified_gmt":"2026-03-16T09:50:38","slug":"unternehmensfarben","status":"publish","type":"page","link":"https:\/\/www.coeo-group.ai\/de\/styleguide\/unternehmensfarben\/","title":{"rendered":"Unternehmensfarben"},"content":{"rendered":"
\"\"<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
[vc_custom_heading text=”Der Herzschlag
\nunserer Marke.” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”]<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div>

Unsere Unternehmensfarben<\/strong> sind mehr als nur Farbt\u00f6ne – sie sind die visuelle Grundlage der Identit\u00e4t unserer Marke. Die konsequente Verwendung dieser Farben an allen Ber\u00fchrungspunkten sorgt daf\u00fcr, dass unsere Marke sofort erkennbar bleibt und bei jeder Interaktion die richtigen Emotionen hervorruft.<\/p>\n<\/div><\/div>

coeo Farbbibliothek (.ase)<\/a><\/div>
<\/div>[vc_custom_heading text=”Prim\u00e4rfarbe” use_theme_fonts=”yes”]
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n 298FC2<\/span>\n <\/div>\n
\n RGB<\/span>\n 41\/143\/194<\/span>\n <\/div>\n
\n CMYK<\/span>\n 76\/26\/0\/0<\/span>\n <\/div>\n
\n Pantone<\/span>\n 7689 C<\/span>\n <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>

A: Aqua Blau<\/strong><\/p>\n<\/div><\/div>

<\/div>
\n
\n HEX<\/span>\n 298FC2<\/span>\n <\/div>\n
\n RGB<\/span>\n 41\/143\/194<\/span>\n <\/div>\n
\n CMYK<\/span>\n 76\/26\/0\/0<\/span>\n <\/div>\n
\n Pantone<\/span>\n 7689 C<\/span>\n <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>

B: Himmelblau (nur f\u00fcr Farbverl\u00e4ufe geeignet)<\/strong><\/p>\n<\/div><\/div>

<\/div>
\n
\n HEX<\/span>\n 48A9C5<\/span>\n <\/div>\n
\n RGB<\/span>\n 72\/169\/197<\/span>\n <\/div>\n
\n CMYK<\/span>\n 66\/8\/7\/1<\/span>\n <\/div>\n
\n Pantone<\/span>\n 7702 C<\/span>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div>[vc_custom_heading text=”Sekund\u00e4rfarben” use_theme_fonts=”yes”]
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n 78BE21<\/span>\n <\/div>\n
\n RGB<\/span>\n 120\/190\/33<\/span>\n <\/div>\n
\n CMYK<\/span>\n 54\/0\/100\/0<\/span>\n <\/div>\n
\n Pantone<\/span>\n 368 C<\/span>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n 326295<\/span>\n <\/div>\n
\n RGB<\/span>\n 50\/98\/149<\/span>\n <\/div>\n
\n CMYK<\/span>\n 84\/54\/3\/10<\/span>\n <\/div>\n
\n Pantone<\/span>\n 653 C<\/span>\n <\/div>\n<\/div> <\/div><\/div><\/div><\/div><\/div>
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n D00070<\/span>\n <\/div>\n
\n RGB<\/span>\n 208\/0\/112<\/span>\n <\/div>\n
\n CMYK<\/span>\n 0\/100\/0\/0<\/span>\n <\/div>\n
\n Pantone<\/span>\n 226 C<\/span>\n <\/div>\n<\/div> <\/div><\/div><\/div><\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n FF9425<\/span>\n <\/div>\n
\n RGB<\/span>\n 255\/148\/37<\/span>\n <\/div>\n
\n CMYK<\/span>\n 0\/45\/100\/0<\/span>\n <\/div>\n
\n Pantone<\/span>\n 3588 C<\/span>\n <\/div>\n<\/div> <\/div><\/div><\/div><\/div><\/div>
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n FEDD00<\/span>\n <\/div>\n
\n RGB<\/span>\n 254\/221\/0<\/span>\n <\/div>\n
\n CMYK<\/span>\n 0\/0\/100\/0<\/span>\n <\/div>\n
\n Pantone<\/span>\n Gelb C<\/span>\n <\/div>\n<\/div> <\/div><\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div>[vc_custom_heading text=”Text Farbe” use_theme_fonts=”yes”]
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n 333333<\/span>\n <\/div>\n
\n RGB<\/span>\n 51\/51\/51<\/span>\n <\/div>\n
\n CMYK<\/span>\n 0\/0\/0\/85<\/span>\n <\/div>\n
\n Pantone<\/span>\n K\u00fchles Grau 11 C<\/span>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div>[vc_custom_heading text=”Schattierungen von Grau” use_theme_fonts=”yes”]
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n 333333<\/span>\n <\/div>\n
\n RGB<\/span>\n 51\/51\/51<\/span>\n <\/div>\n
\n CMYK<\/span>\n 0\/0\/0\/85<\/span>\n <\/div>\n
\n Pantone<\/span>\n K\u00fchles Grau 11 C<\/span>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n CCCCCC<\/span>\n <\/div>\n
\n RGB<\/span>\n 204\/204\/204<\/span>\n <\/div>\n
\n CMYK<\/span>\n 0\/0\/0\/20<\/span>\n <\/div>\n
\n Pantone<\/span>\n K\u00fchles Grau 3 C<\/span>\n <\/div>\n<\/div> <\/div><\/div><\/div><\/div><\/div>
<\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
\n
\n HEX<\/span>\n F7F7F7<\/span>\n <\/div>\n
\n RGB<\/span>\n 247\/247\/247<\/span>\n <\/div>\n
\n CMYK<\/span>\n 0\/0\/0\/5<\/span>\n <\/div>\n
\n Pantone<\/span>\n K\u00fchles Grau 1 C<\/span>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>

Verwende niemals Schwarz!<\/strong><\/p>\n<\/div><\/div>

<\/div>
\n
\n HEX<\/span>\n 000000<\/span>\n <\/div>\n
\n RGB<\/span>\n 0\/0\/0<\/span>\n <\/div>\n
\n CMYK<\/span>\n 0\/0\/0\/100<\/span>\n <\/div>\n<\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"[vc_custom_heading text=\"Der Herzschlag unserer Marke.\" font_container=\"tag:h1|text_align:left\" use_theme_fonts=\"yes\"]Unsere Unternehmensfarben sind mehr als nur Farbt\u00f6ne – sie sind die visuelle Grundlage der Identit\u00e4t unserer Marke. Die konsequente Verwendung dieser Farben an allen Ber\u00fchrungspunkten sorgt daf\u00fcr, dass unsere Marke sofort erkennbar bleibt und bei jeder Interaktion die richtigen Emotionen hervorruft. coeo Farbbibliothek (.ase)[vc_custom_heading text=\"Prim\u00e4rfarbe\" use_theme_fonts=\"yes\"] HEX 298FC2 RGB...","protected":false},"author":2,"featured_media":0,"parent":16391,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16368","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.coeo-group.ai\/de\/wp-json\/wp\/v2\/pages\/16368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coeo-group.ai\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.coeo-group.ai\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.coeo-group.ai\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coeo-group.ai\/de\/wp-json\/wp\/v2\/comments?post=16368"}],"version-history":[{"count":2,"href":"https:\/\/www.coeo-group.ai\/de\/wp-json\/wp\/v2\/pages\/16368\/revisions"}],"predecessor-version":[{"id":16370,"href":"https:\/\/www.coeo-group.ai\/de\/wp-json\/wp\/v2\/pages\/16368\/revisions\/16370"}],"up":[{"embeddable":true,"href":"https:\/\/www.coeo-group.ai\/de\/wp-json\/wp\/v2\/pages\/16391"}],"wp:attachment":[{"href":"https:\/\/www.coeo-group.ai\/de\/wp-json\/wp\/v2\/media?parent=16368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}